FOOTBALL & TECHNOLOGY: Microsoft Partners Real Madrid

Microsoft and Real Madrid have come together to bring 'Los Blancos' closer to their millions of fans all around the world. Real supporters will be able to access even more information about their team and their favourite stars, as well as a range of images to display on their devices.

"Real Madrid have always been pioneers at the forefront of modern trends, and now we want our fans to feel even closer to the club through a technological platform that will increase their access to information", Emilio Butragueño said at the presentation of the agreement.


Sebastián Lancestremére, the Chief Operating Officer of Microsoft's sports department, revealed that the world has around 125 million declared Real Madrid fans.

"This technological application will allow fans at the stadium to individually follow the player they want, view repeats of goals from different camera angles, but also for the millions of fans around the world who support the team and its players, to make direct purchases of products and other things related to the club", he said.

Through this system, Lancestremére gave an example of how the data they have from fans, which they will continue to increase and refine, could give people in Britain the opportunity to follow the daily progress of Gareth Bale, or Colombians the opportunity to follow James Rodríguez, "the idea is that they feel like they are personally involved in Real Madrid".