Tennis ace Roger Federer has been named the world’s most marketable sports star. Research by the London School of Marketing found the seven-times Wimbledon champion made £43million last year - 87% of that from product endorsements.
Federer lost the Wimbledon final to Novak Djokovic earlier this month.Tennis and golf dominated the 20 most bankable players, with just two from the UK.
Northern Ireland’s Rory McIlroy was ranked in sixth place, with Andy Murray at number 16. American golfers Tiger Woods and Phil Mickelson were second and third on the list.
Faculty member Jacques de Cock said: “Despite having passed their peak physically, Roger Federer, Tiger Woods and Phil Mickelson are kings.”
The highly placed footie star was former Manchester United striker Cristiano Ronaldo in 10th position. David Beckham was not considered given that he has retired from football.
Only two females made the top 20: Russian tennis player Maria Sharapova was 12th and Wimbledon champion Serena Williams 20th.
Top 20 in full
Roger Federer – Tennis
Tiger Woods – Golf
Phil Mickelson – Golf
LeBron James – Basketball
Kevin Durant – Basketball
Rory McIlroy – Golf
Novak Djokovic – Tennis
Rafael Nadal – Tennis
Mahendra Singh Dhoni – Cricket
Cristiano Ronaldo – Football
Kobe Bryant – Basketball
Maria Sharapova – Tennis
Lionel Messi – Football
Usain Bolt – Track
Neymar – Football
Andy Murray – Tennis
Kei Nishikori – Tennis
Derrick Rose – Basketball
Floyd Mayweather – Boxing
Serena Williams – Tennis
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